Tuesday 15 July 2008

Agency Distribution - Do the Math!

Bravo Mike Premo from ARC for publishing what have been extremely elusive stats on the true value of the agency community as it relates to air ticket sales.

Travelclick (travelclick.net) has been publishing similar stats for the hospitality community for some time. They show similar disparity in average daily room rates through the agency channel versus supplier direct and online.

While you do not show the average ticket price for supplier sites, I can only imagine that they are very similar to the average online ticket price.

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