Friday, 4 July 2008

India gifts rickshaw transport to the Pope

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Looks like the "Pope-mobile" is changing from a Mercedes Benz to an Indian rickshaw!

An auto-rickshaw, a black and yellow 3-wheeler that can seat no more than 3 people, is India's most used form of private transport. The Pope has just received a personalized, completely white one with special insignia, that he will be using for public appearances as he commutes around the Vatican.

The Times Of India has hyped this piece of news as a symbolic step in marking India's connection with the spiritual leader.

Definitely unique news and a novel marketing gimmick by Piaggio Ape Calessino, the rickshaw manufacturing company, but not worthy of front page status.

In my opinion, the Pope making use this mode of transport from a developing country is a feather in the cap for India's awesome transportation system, but other than that, no big deal.

 

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