If you haven’t yet heard about the new Starwood Hotels & Resorts brand aloft, you may be living under a rock. In one of the more aggressive marketing campaigns this year, Starwood has been notifying the whole world about this W-like brand--I, for one, get multiple press releases every day! During the National Business Travel Association's annual convention in Los Angeles last week, a select group of reporters was given the opportunity to tour the Rancho Cucamonga property in California, but instead of driving the 40 miles from the L.A. Convention Center to the property, Starwood rented a helicopter. While my first helicopter ride was memorable, I was left wondering if aloft is ideal for business travelers. It's debatable.
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